With the shift in choices of quality and type of travel many young travel startups established in India in the last 5 years only for the sole purpose of providing adventurous and pocket-friendly trips to young travellers. These travellers are looking for itineraries that are exciting, chilling and don’t make a big hole in their pockets.
This new generation believes in travelling in huge groups with friends. Ironically, this niche is so huge that many new-age travel startups are targeting this segment and making a huge customer base. Opposing to the earlier times when to travel we had to book a separate vendor for every small thing these technology-enabled startups make bookings as easy as a click on the laptop screen. These startups work on a model where they include everything from travel to stay to meals and to recreational activities in their packages so all you got to do is pack your bag and head to your favourite destination.
With the increasing number of content creators and influencers who are flooding the social media networks with their travel experiences, the demand for travelling ‘ for the gram’ has gone up. As people now get influenced by this content they wish to travel to the places that are either yet to be explored by the tourists or are travelled by the creators they follow.
Some of the new travel startups are giving people the opportunity to travel with their favourite influencers. Also, having an abundance of technology to capture every little moment of the trip using drones, selfie stands, cameras and social media filters adds more spice to the excursions.
The mainstream concept of the ways of travelling has also seen a shift. Luxurious hotels, Fancy meals, malls and shop streets are a thing of the past now. Our youngsters are slowly falling in love with the concept of camping, travelling to difficult terrains, eating at the local shops and most importantly creating memories.
Adding to the concept of travelling is those thrilling and adventurous activities that were only a Bollywood movies thing. From going to long treks on tough terrains with no cellular networks and experience the beauty of nature to climbing the mountains to reach a beautiful waterfall, from experiencing the heights with paragliding and reaching the skies to going underwater to see what is beneath these youngsters want it all.
As we dig deeper into the itineraries of these travel startups we will see how they have contributed to these small bucket lists of their customers. Paragliding in Bir to Trekking at the Spiti valley, Rafting in the holy water of Rishikesh, Breathing the purest air in Leh on our bikes and enjoying the beaches of Goa. The list is endless and shockingly customizable.
These trips are usually 4-5 days long and start from as little as Rs 4000 per person depending upon the destination and the activities a person wishes to participate in. The Cost-effectiveness of these trips is what makes them very popular and accepted in India.
So, next time when you are randomly sitting and chilling with your friends and daydreaming about travelling, connect to these small scale travel businesses and hope this time none of your friends cancels at the last minute.